{"id":1555,"date":"2026-06-12T04:08:49","date_gmt":"2026-06-12T04:08:49","guid":{"rendered":"https:\/\/americanmovershub.com\/?p=1555"},"modified":"2026-06-12T04:08:49","modified_gmt":"2026-06-12T04:08:49","slug":"inside-the-100k-hardcore-conservative-campaign-to-oust-utahs-senate-president","status":"publish","type":"post","link":"https:\/\/americanmovershub.com\/?p=1555","title":{"rendered":"Inside the $100K \u2018hardcore conservative\u2019 campaign to oust Utah\u2019s Senate president"},"content":{"rendered":"<div>\n<div>\n<div>\n<div>KEY POINTS<\/div>\n<\/div>\n<div>\n<ul>\n<li>A nationwide super PAC is waging a $100,000 war against Utah Senate President Stuart Adams.\u00a0<\/li>\n<li>The group has tried to oust legislative leaders in Idaho, Wyoming, West Virginia and New Hampshire.\u00a0<\/li>\n<li>Those behind the \u201cNo Kings\u201d protests led a postcard campaign against Adams that may violate state law.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>One of the most powerful incumbent politicians in the state of Utah is under fire from both conservative and liberal groups in an election year where discontent with lawmakers has emerged among some Republican voters. <\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=1553\">New York manhole mystery: \u2018Open the sewer, go in like the Ninja Turtles\u2019<\/a><\/p>\n<p>Senate President Stuart Adams, R-Layton, has sailed through GOP primaries for two decades to secure reelection to the Utah House from 2002 to 2006 and the Senate since 2009. But this year, he faces a wall of opposition. <\/p>\n<p>Voters in the state\u2019s 7th Senate District have been bombarded with direct mail advertisements, phone calls, texts and even handwritten postcards by national super PACs or groups tied to out-of-state organizations. <\/p>\n<p>Make Liberty Win, a conservative group with a reputation for toppling state legislative leaders across the U.S., has set its sights on Adams, with a negative ad campaign focused on perceived conflicts of interest with his position of power.<\/p>\n<p>Make Liberty Win touts itself as \u201can ideological group\u201d that promotes limited-government principles by threatening leaders who they believe have overstepped with combative messaging and embarrassing artificial intelligence illustrations. <\/p>\n<p>Underlying the attacks is the assumption that, for the first time, Adams\u2019 political future could be in jeopardy.<\/p>\n<p>\u201cHe is vulnerable in a way that he has never been before,\u201d Utah consultant Taylor Morgan said. \u201cIt\u2019s because so much outside energy and money is focused on his race as a proxy for overall frustration with Republican legislative leadership.\u201d <\/p>\n<p>Anti-incumbent sentiment stems from the Legislature\u2019s potential overreach on data centers, redistricting and education, according to Morgan. However, this general anxiety may obscure Adams\u2019 real record at the Capitol. <\/p>\n<h3>The \u2018hardcore\u2019 GOP group against Adams<\/h3>\n<p>After becoming Senate president in 2019, Adams has presided over six straight years of income tax cuts, multiple No. 1 rankings on the economy, and historic legislation on gun rights, abortion restrictions and water management. <\/p>\n<p>Despite his conservative stance on fiscal and social issues, a self-described \u201chardcore conservative\u201d political action committee has devoted its \u201cconfrontational\u201d style to make an example of Adams for not being conservative enough. <\/p>\n<p>Make Liberty Win, a PAC funded by libertarian student organization Young Americans for Liberty, has dedicated $100,000 for a \u201ctriple tap\u201d campaign, targeting voters with mailers, texts and calls to ensure \u201cmessage penetration.\u201d<\/p>\n<p>The group has made it their agenda to oust state leaders across the country. In 2024, they launched aggressive efforts to remove the Idaho Senate president, Wyoming House speaker and New Hampshire Senate Democratic leader. <\/p>\n<p>The idea is: \u201cCut off the head of the snake, watch the body wither,\u201d PAC executive director Barrett Young said. And after Adams got just 55% of the vote at the April GOP nominating convention, Make Liberty Win saw an opening in Utah. <\/p>\n<p>\u201cWe saw the best bang for our buck is going straight to the top and going after Adams,\u201d Young told the Deseret News. \u201cHe doesn\u2019t even have to necessarily lose; if the Senate president wins by a hair, that\u2019s an absolute humiliation.\u201d<\/p>\n<p>Young expects Adams\u2019 two opponents \u2014 Stephanie Hollist and Braden Hess \u2014 to split the vote. But Make Liberty Win successfully targeted the West Virginia Senate president in the 2024 GOP primary despite it being a three-way race. <\/p>\n<h3>What are on the \u2018nasty\u2019 ads?<\/h3>\n<p>The tactic in Utah has taken the form of at least five different mail pieces showing AI-generated images of Adams as a pickpocket, a magician and a clown, with vague allegations that his actions benefited corporations or himself. <\/p>\n<p>Adams faced backlash last year after it was revealed a 2024 law lowering the penalty for 18-year-old high school students who engage in noncoercive sexual activity with 13-year-olds was inspired by the criminal case of his granddaughter.<\/p>\n<p>The law was not retroactive and Adams did not reference his personal connection on the issue to lobby in favor of it. <\/p>\n<p>Over the past two months, Adams has also become the face of an unpopular AI data center proposed in Box Elder County after he helped to approve a special zoning agreement as chair of Utah\u2019s Military Installation Development Authority, or MIDA.<\/p>\n<p>In response to public outcry, Adams worked with developer Kevin O\u2019Leary to reduce and clarify the scope of the project. <\/p>\n<p>But Make Liberty Win\u2019s ads focus less on policy specifics than trying to teach Utah senators a lesson by using AI-generated images to frame Adams in a negative light, like hovering over a child watching TV or holding a glass of what appears to be alcohol in the Middle East. <\/p>\n<p>In 2022, Qatar paid for Adams to attend a World Cup match a few months after he visited the country on a trade mission. <\/p>\n<p>\u201cThese are nasty, out-of-state dark money tactics \u2014 particularly offensive because Diet Coke is the closest thing to hard liquor that Stuart Adams drinks,\u201d Adams campaign manager Greg Powers told the Deseret News in a statement.<\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=1551\">New York keeps winning \u2014 and rioting<\/a><\/p>\n<p>History has shown \u201cD.C.-style attack ads\u201d against incumbent politicians tend not to work in Utah, according to Morgan. If anything, voters will resist the pressure of an out-of-state group trying to shape their perception of Adams, Morgan said. <\/p>\n<p>Young is convinced of the opposite. <\/p>\n<p>The No. 1 metric of whether a political ad is successful is whether people remember it, Young said. He thinks Make Liberty Win\u2019s AI political cartoons will stand out even more in a state where many candidates try to avoid negative campaigning.<\/p>\n<h3>What about the postcard campaign? <\/h3>\n<p>Adam\u2019s campaign is also defending against an ad campaign coming from the other side of the political spectrum. <\/p>\n<p>The local chapter of the Democrat-funded Indivisible Project, which has organized \u201cNo Kings\u201d and anti-immigration enforcement protests, launched an initiative in May to send around 6,000 postcards to 7th District voters. <\/p>\n<p>Salt Lake Indivisible distributed 250 packets at a \u201cDump Data Centers\u201d event with instructions for volunteers to handwrite a scripted message urging voters to oust Adams for his involvement in the project and to support Hollist. <\/p>\n<p>\u201cAdams is in trouble because he\u2019s been self-dealing for years and his constituents are finally waking up to that,\u201d Salt Lake Indivisible leader Sarah Buck told the Deseret News. \u201cThis time he bit off something that the public noticed.\u201d<\/p>\n<p>Volunteers were instructed to buy their own postage, then to return them to Indivisible organizers to mail out to voters. The postcards, which include an illustration saying to \u201cvote him out,\u201d do not have a \u201cpaid for\u201d disclosure naming Indivisible. <\/p>\n<p>This is because the initiative was largely paid for and carried out by volunteers, across multiple organizations, Buck said. <\/p>\n<p>Adams\u2019 campaign filed a complaint this week with the lieutenant governor\u2019s office seeking an investigation into whether the postcards violate state law requiring ads to disclose who paid for them if they advocate for or against a candidate. <\/p>\n<p>Another left-leaning group opposing Adams is Alliance for a Better Utah, founded by liberal megadonor Josh Kanter. <\/p>\n<p>Better Utah spokesperson Elizabeth Hutchings said the organization is \u201cactively engaged\u201d in opposing Adams because 2026 presents a unique opportunity where \u201cmoney on both sides\u201d of the political spectrum is united against him.<\/p>\n<p>\u201cStuart Adams created the urgency himself by choosing to run for reelection,\u201d Hutchings told the Deseret News in a statement. \u201cClearly, both the left and the right have reached the same conclusion: it\u2019s time for new leadership in the Senate.\u201d<\/p>\n<h3>Who\u2019s running against him? <\/h3>\n<p>The top contenders vying to replace one of the most experienced politicians in the state are political newcomers.<\/p>\n<p>Hollist, who previously worked as legal counsel to Weber State University, has centered her campaign around rebuilding trust in state government by making sure Utah voters feel heard through transparent and accountable processes in the Legislature. <\/p>\n<p>In a statement, Hollist said reactions to the data center reveal \u201ca deeper frustration\u201d about representation. <\/p>\n<p>While she lost to Adams and Hess at convention, Hollist qualified for the primary by gathering signatures and has brought in a competitive fundraising haul of nearly $90,000, although more than $75,000 of that came from her father, Kayden Bell.<\/p>\n<p>Coming in second place among county delegates with 45% was Hess, an attorney, who previously advised lawmakers at the Office of Legislative Research and General Counsel. He has framed himself as more conservative than Adams on government spending. <\/p>\n<p>He told the Deseret News voters \u201cwant to see turnover\u201d in the Legislature, and even larger tax cuts to offset rising costs. He is relying on his hard-line positions on judicial nominations and reducing regulations to convert voters, with less than $2,000 raised. <\/p>\n<p>Adams, meanwhile, has reiterated to voters his long list of legislative achievements, ranging from first-time-homebuyer subsidies, school choice scholarships, and prohibiting transgender individuals from playing in women\u2019s sports and from entering women\u2019s restrooms. <\/p>\n<p>Counting on more than $110,000 \u2014 largely from industry associations \u2014 Adams has launched an ad campaign of his own, highlighting concessions O\u2019Leary made on the data center at his request and framing the negative attacks as lies from \u201cout-of-state dark money groups.\u201d<\/p>\n<p>As Republicans decide whether to give Adams another term, his campaign hopes voters focus on his record, not ads \u2014 from the left or the right. <\/p>\n<p>\u201cIt seems a little weird that a supposedly conservative organization is going to come out so hard against (Adams),\u201d Powers said. \u201cHe\u2019s had challenges in the past, but nothing like this \u2014 nothing so coordinated and with so much outside dark money.\u201d <\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=1549\">7 things to know ahead of the SpaceX mega market splash<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Utah Senate President Stuart Adams faces unprecedented multifront attack in primary race from Make Liberty Win and Salt Lake Indivisible. Here&#8217;s why.<\/p>\n","protected":false},"author":1,"featured_media":1554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utah"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside the $100K \u2018hardcore conservative\u2019 campaign to oust Utah\u2019s Senate president - American Movers Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanmovershub.com\/?p=1555\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside the $100K \u2018hardcore conservative\u2019 campaign to oust Utah\u2019s Senate president - American Movers Hub\" \/>\n<meta property=\"og:description\" content=\"Utah Senate President Stuart Adams faces unprecedented multifront attack in primary race from Make Liberty Win and Salt Lake Indivisible. 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