{"id":1736,"date":"2026-06-15T06:05:56","date_gmt":"2026-06-15T06:05:56","guid":{"rendered":"https:\/\/americanmovershub.com\/?p=1736"},"modified":"2026-06-15T06:05:56","modified_gmt":"2026-06-15T06:05:56","slug":"need-to-escape-the-noise-try-this-and-get-a-reward","status":"publish","type":"post","link":"https:\/\/americanmovershub.com\/?p=1736","title":{"rendered":"Need to escape the noise? Try this and get a reward"},"content":{"rendered":"<div>\n<div>\n<div>\n<div>KEY POINTS<\/div>\n<\/div>\n<div>\n<ul>\n<li>The Timpanogos Hiking Challenge consists of 15 hikes along the Wasatch Front.<\/li>\n<li>Timpanogos Hiking Co. offers free badges for completed hikes.<\/li>\n<li>Hiking provides an escape from digital life and many physical and mental health benefits.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Karl Rasmussen takes to the mountains often.<\/p>\n<p>The retired soon-to-be-70-year-old American Fork man hikes at least once a week. Sometimes alone. Sometimes with a couple of different groups. He wasn\u2019t an avid hiker until about two years ago when he decided to go to the top of Mount Timpanogos. That whet his appetite and he\u2019s been on the go ever since.<\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=1734\">Opinion: We fight for every drop of water. But we\u2019re overlooking a wellspring of health in faith<\/a><\/p>\n<p>This year he\u2019s on a quest to complete the Timpanogos Hiking Challenge, which consists of 15 routes along the Wasatch Front, some tougher than others. He has done seven of them so far, including two of the more difficult ones. Lake Blanche in Big Cottonwood Canyon is a favorite. <\/p>\n<p>Provo-based Timpanogos Hiking Co. sponsors the challenge, which comes with a little reward for finishing each hike. <\/p>\n<p>\u201cThere\u2019s some challenging hikes there,\u201d he said. <\/p>\n<p>Rasmussen said the beautiful Utah scenery is one of the things that draws him to hiking. \u201cWe\u2019ve lived here most of our lives and I haven\u2019t taken advantage of some of those incredible places,\u201d he said. He also likes how it helps him become physically and mentally stronger.<\/p>\n<h3>Escaping the noise<\/h3>\n<p>Hiking offers many benefits for the body and mind. It has emerged as one of the most well-documented antidotes to the mental health crisis. It\u2019s an opportunity to unplug from the digital world. It reduces rumination, lowers cortisol and restores the kind of focused attention that cyberspace systematically depletes. <\/p>\n<p>Joe Vogel founded Timpanogos Hiking Co. as a direct response to the surge in depression, anxiety and loneliness, especially among young people, since the early 2010s \u2014 driven, in large part, by the mass migration to smartphones and social media.<\/p>\n<p>\u201cI think we all just need a break from the screens,\u201d he said.<\/p>\n<p>\u201cWe use technology where it\u2019s useful. But what we really believe is that physical experiences in nature \u2014 actual movement, actual mountains, actual people \u2014 are what people are hungry for right now. The data on mental health makes that clear. Our growth makes that clear too.\u201d<\/p>\n<p>In a cultural moment defined by screen fatigue and declining mental health, the outdoor lifestyle brand says it bet on the physical and the human \u2014 and believes it\u2019s working. The company scaled to seven figures in revenue in just three years on the strength of its simple, unwavering motto: Escape the Noise. <\/p>\n<p>Vogel, who graduated from Utah Valley University, moved back to Utah after 15 years on the East Coast to be near his ailing parents. He picked up hiking and his entrepreneurial spirit led him to found Timpanogos Hiking Co. He lost both parents in the past year. <\/p>\n<p>\u201cWe were super close, so it\u2019s just been really hard. But I can tell you honestly, there\u2019s nothing that I\u2019ve found that\u2019s better for me than getting outdoors. It\u2019s just getting out in the mountains. It just makes me feel better. And I\u2019ve just heard it from so many people,\u201d he said.<\/p>\n<p>Vogel counts Rock Canyon east of Provo and Sunset Peak in Big Cottonwood Canyon among his favorite hikes.<\/p>\n<h3>Badges of honor<\/h3>\n<p>In 2023, the company started the Timpanogos Hiking Challenge to get people off their smartphones and on their feet. It rewards hikers with badges for completing certain hikes. Last year, it gave out more than 7,000 badges to Utahns and visitors around the world. People posted their hikes on Instagram and TikTok. Badges appeared on jackets, hats and backpacks across the state. <\/p>\n<p>Vogel revived the tradition of giving out badges after reading about the history of Mount Timpanogos. From 1930 to 1971, the Timpanogos Summit Club gave out patches to those who made it to the top of the 11,752-foot peak. Initially, the company only had a badge for bagging Timp, as it\u2019s called, but has since expanded.<\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=1732\">A baby. An adoption. A plane crash. And a man\u2019s search for his birth parents<\/a><\/p>\n<p>This year the challenge features 15 badges in two categories: the GOAT Challenge \u2014 seven peaks \u2014 and the Escape the Noise Challenge \u2014 eight destinations across stunning Utah landscapes.<\/p>\n<p>Hikes to the peaks are more strenuous and could last all day, while most of the other trails can be traversed in two or three hours.<\/p>\n<p>\u201cIt\u2019s very doable this year. We\u2019ve had some harder years, but this year the hardest one is (Mount) Nebo,\u201d Vogel said. \u201cSo that allowed us to get more kids and more families involved.\u201d<\/p>\n<p>The badges are free. Hikers can snap a photo on each trail, tag a social media post @timpanogoshiking and stop by the store at 252 N. University Ave. in Provo to claim their badge. The first 300 hikers to complete either challenge receive a free shirt.<\/p>\n<p>\u201cIt\u2019s my favorite part of the business and it\u2019s just so cool to see all the different people from all different backgrounds that come in, from little kids to people in their 70s or 80s, and really people from all over the world, too. When they come visit Utah, they hear about it and they participate, so it\u2019s fun,\u201d Vogel said.<\/p>\n<p>The company hosts Timpanogos Club community hikes every Tuesday and Sunday. They\u2019re free and open to hikers of all abilities.<\/p>\n<p>Pando Refitters, a used-first outdoor shop with a commitment to sustainability and trail preservation, and Trailhead Strategies Group, an organization dedicated to supporting veterans and outdoor nonprofits through consulting and community-building with a particular focus on mental health, help support the hiking challenge.<\/p>\n<h3>Timpanogos Hiking Challenge<\/h3>\n<p>GOAT challenge<\/p>\n<ul>\n<li>Kyhv Peak<\/li>\n<li>Sunset Peak<\/li>\n<li>Mount Raymond<\/li>\n<li>Frary Peak<\/li>\n<li>Deseret Peak<\/li>\n<li>Mount Nebo<\/li>\n<li>Mount Timpanogos<\/li>\n<\/ul>\n<p>Escape the Noise challenge<\/p>\n<ul>\n<li>Timpanogos Cave<\/li>\n<li>Lake Blanche<\/li>\n<li>Battle Creek<\/li>\n<li>The Y<\/li>\n<li>The Living Room<\/li>\n<li>Adam\u2019s Canyon<\/li>\n<li>Cecret Lake<\/li>\n<li>Primrose Overlook<\/li>\n<\/ul>\n<h3>Health benefits of hiking<\/h3>\n<p>Dr. Mathew Kampert, a sports medicine physician, said hiking should be thought of as a spectrum.<\/p>\n<p>\u201cThere\u2019s no reason to really limit what you call hiking,\u201d he said, per the Cleveland Clinic. \u201cI think anytime somebody gets out in nature and they\u2019re moving from point A to point B and they\u2019re getting their heart rate up, you can consider that a hike.\u201d<\/p>\n<p>How quickly people might see some of the benefits is unique to each person. So how long you need to be out in nature depends on how active you\u2019ve been.<\/p>\n<p>\u201cIf you\u2019re sedentary, just the smallest amount of effort will result in a lot of benefits,\u201d Kampert said. \u201cBut as you adapt and become more fit, you\u2019re going to have to increase the stress on the body by either increasing the duration, the intensity or the frequency.\u201d<\/p>\n<p>According to the Cleveland Clinic, there are at least nine health benefits to hiking: <\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=1730\">Big 12 RB rankings: Will anyone catch LJ Martin?<\/a><\/p>\n<ul>\n<li>Reduces risk of heart disease<\/li>\n<li>Lowers blood pressure<\/li>\n<li>Combats disease<\/li>\n<li>Tackles obesity<\/li>\n<li>Reduces anxiety and depression<\/li>\n<li>Improves sleep<\/li>\n<li>Helps build strong muscles and bones<\/li>\n<li>Improves arthritis<\/li>\n<li>Helps with balance<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What are the health benefits of hiking? What are the best hikes in Utah? What is Timpanogos Hiking Challenge? Who is Joseph Vogel? Free hiking badges<\/p>\n","protected":false},"author":1,"featured_media":1735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utah"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Need to escape the noise? 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