{"id":3474,"date":"2026-07-09T06:39:12","date_gmt":"2026-07-09T06:39:12","guid":{"rendered":"https:\/\/americanmovershub.com\/?p=3474"},"modified":"2026-07-09T06:39:12","modified_gmt":"2026-07-09T06:39:12","slug":"utah-ad-mark-harlan-talks-private-equity-adidas-deal-huntsman-center-renovation-and-more","status":"publish","type":"post","link":"https:\/\/americanmovershub.com\/?p=3474","title":{"rendered":"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more"},"content":{"rendered":"
\n

On July 1, the University of Utah athletic department entered a new era.<\/p>\n

Crimson Brand Partners \u2014 Utah\u2019s new for-profit company with private equity company Otro Capital \u2014 began operations, marking a major shift for the university.<\/p>\n

Read more NBA decides Keyonte George coaching role goes against the rules<\/a><\/p>\n

Under the new partnership, which is the first of its kind in college sports, Utah Athletics is spinning its revenue side off into the new for-profit company, including events at stadiums and arenas, branding, licensing and sponsorships, ticketing and digital media.<\/p>\n

As part of the deal, Otro will infuse capital into Utah Athletics in exchange for a portion of the new company\u2019s revenue. <\/p>\n

The original report about the deal by Yahoo Sports\u2019 Ross Dellenger last December put the total capital commitment at $500 million, which also included capital commitments from donors.<\/p>\n

Harlan said Wednesday at Big 12 media days that Utah is \u201cstill looking into\u201d the donor piece of the deal and has \u201cnot proceeded with that yet.\u201d<\/p>\n

Harlan will chair the new company\u2019s board, and the university will retain the majority of seats on the board. There\u2019s also an exit strategy for Utah within five to seven years, per Dellenger, and the university holds the right to purchase Otro\u2019s stake.<\/p>\n

Since things have just gotten going in the last week, Crimson Brand Partners is not quite fully in gear yet.<\/p>\n

\u201cThey\u2019re building their team, but they\u2019re already hunting and I\u2019m really excited by their progress,\u201d Harlan said, noting that he had a Zoom meeting scheduled with them soon after meeting with the media.<\/p>\n

\u201cReally impressed with the people they\u2019re bringing in, really impressed with what they\u2019re already doing.\u201d<\/p>\n

Crimson Brand Partners scouted out Rice-Eccles Stadium during last week\u2019s Monster Jam World Finals, and already has ideas for how to improve the experience.<\/p>\n

\u201cThey were a part of the big events at the stadium the last week. They saw a lot of things that we need to work on. That\u2019s part of that,\u201d Harlan said.<\/p>\n

\u201cWe have the (Post Malone) concert coming up, and then of course I like to say the big one, the big opener for this (football) season. I\u2019m thrilled with the team that (CEO) Matt Webb is putting together and continue to be very excited.\u201d<\/p>\n

Webb comes to Utah with two decades of experience in professional sports. He was previously the vice president of corporate sponsorships for the New Orleans Saints and New Orleans Pelicans. <\/p>\n

His experience will be invaluable as the new company starts to explore major sponsorships with corporations.<\/p>\n

\u201cCrimson Brand Partners, one of the big pieces of it, and I know I\u2019ve talked about it publicly, but I have to always reinforce it, is it\u2019s no longer just athletic assets. It\u2019s University of Utah assets in a very meticulous, professional way,\u201d Harlan said. <\/p>\n

\u201cAnd so now the pitches are different. Now you\u2019re pitching to the big companies, the ones that have real money and want to create a really deep relationship, now get to look around the campus and yes, they get all the athletic assets if they want them, and so that process is underway. We\u2019ve already seen some really interesting conversations of interest because we\u2019ve never been able to offer it that way before, if that makes sense. So this day and age, big deals really comes down to partnerships.\u201d<\/p>\n

As collegiate sports gets more and more professionalized, Harlan is taking inspiration from Utah Jazz and Utah Mammoth owner Ryan Smith in terms of the \u201cdeep relationships\u201d they\u2019ve been able to create with corporate partners.<\/p>\n

\u201cI\u2019ve been really impressed how they co-brand around the community. It\u2019s not just monetary value, it\u2019s co-branding together. That\u2019s kind of the professional way and I think you\u2019re going to see more of that,\u201d Harlan said. <\/p>\n

\u201cIf you look at the team when it\u2019s all assembled, they\u2019re all coming from professional backgrounds at big places. I think you\u2019ll see more and more of that going forward.\u201d<\/p>\n

Crimson Brand Partners is looking at every avenue to increase revenue, which could include the construction of field-level suites in the north end zone at Rice-Eccles Stadium.<\/p>\n

\u201cI think we\u2019re going to do some suites on the field or some kind of box seating. We saw that around the conference the last few years, so we\u2019re going to look at that,\u201d Harlan said.<\/p>\n

The new company is also looking at overhauling the gameday experience and will hire a new \u201cgame experience coordinator.\u201d<\/p>\n

The university recently installed new LED lights that can provide a \u201clight show\u201d during night games, and while they are looking at improving the fan experience with the new company, there are some aspects of Rice-Eccles Stadium that can\u2019t be changed right away.<\/p>\n

\u201cI mean, we\u2019re still challenged in the stadium,\u201d Harlan said. \u201cThey\u2019re not going to come in here overnight and make the concourses bigger, but we can be smarter on some things. We can provide more opportunities.\u201d<\/p>\n

Will the terms of the deal with Otro ever become public? The exact stake Otro holds and the total dollar figure is still not publicly known.<\/p>\n

\u201cThe board, as it comes together, we\u2019ll definitely talk about it. I think that what we probably need to do is where we can, we will. It is a private company and so we have to honor the terms of the deal,\u201d Harlan said, \u201cbut I think that one thing that we really can be transparent about is what are they doing that\u2019s going to affect the fans? What changes are coming that they\u2019re going to be doing? <\/p>\n

\u201cBut when it gets into all the dollars and cents, I don\u2019t know if we\u2019ll completely get there to the satisfaction of all, but what is really important is that the governance, as we said from the very beginning, is absolutely on the side of the University of Utah. I\u2019ll chair that board and we\u2019ll make some really good decisions, but we\u2019re continuing to figure out what\u2019s reasonable to share.\u201d<\/p>\n

Here are other topics Harlan covered in a meeting with the media Wednesday.<\/p>\n

A \u2018Monster\u2019 brand deal<\/h3>\n

Monster Energy will reportedly pay the Big 12 Conference $20 million annually in exchange for the rights to a co-branded Big 12 and Monster patch on football, men\u2019s basketball and women\u2019s basketball jerseys and a co-branded Big 12 and Monster logo on the playing surfaces of those sports.<\/p>\n

Read more 9 books everyone\u2019s talking about this summer<\/a><\/p>\n

The deal, per Sports Business Journal\u2019s Ben Portnoy, is expected to make each Big 12 school $1 million per year.<\/p>\n

\u201cWell, you have to think of this a little bit different than a typical jersey patch in that it is part of the Big 12\u2019s patch. It\u2019s really their turf and the NCAA said they could do it,\u201d Harlan said.<\/p>\n

The University of Utah currently has a deal with Pepsi as the official beverage partner of Utah Athletics. How will the Monster deal impact that?<\/p>\n

\u201cWe certainly have talked to Pepsi. They\u2019re aware of it and that\u2019s a great partner and we\u2019ll figure it all out,\u201d Harlan said.<\/p>\n

At $20 million for the entire conference, it\u2019s a bargain for Monster, but ultimately, it\u2019s extra money for Utah and the rest of the Big 12 schools.<\/p>\n

The deal means that for the first time in history, there will be at least one advertisement on Utah\u2019s jerseys, with a potential second patch to be added later if the athletic department strikes its own deal with a company.<\/p>\n

University of Utah Health has had branding on the Rice-Eccles Stadium field and Huntsman Center court since last year. <\/p>\n

\u201cI think it\u2019s a really innovative thing that (Big 12 commissioner Brett Yormark has) done and someone was being critical about the deal and I said on radio \u2026 I just said it\u2019s about a million bucks more than Utah had yesterday, and that\u2019s really important,” Harlan said. <\/p>\n

\u201cThe traditionalist in me is like, \u2018Ugh,\u2019 but the reality that the operation that we have to run is revenue is important and I think this one\u2019s pretty harmless and pretty cool.\u201d<\/p>\n

Utah\u2019s apparel partnership with Adidas<\/h3>\n

After nearly two decades with Under Armour, Utah will sport the three stripes starting in July 2027 after signing a seven-year apparel deal with Adidas.<\/p>\n

\u201cI love the way they were authentically passionate about being our partner,\u201d Harlan said of Adidas. \u201cTheir president came down, the president of North America, who was dealing with this thing called the World Cup, but he still took time and he walked through the bookstore and he saw all these things we can do. I thought the deal was really good for the Utes.\u201d<\/p>\n

Harlan particularly liked Adidas\u2019 NIL program, which will be available to all Utah athletes.<\/p>\n

\u201cI particularly like the innovative approach to NIL and you can see that on paper and you can hear it from them, but then I went and called other Adidas schools and they were just effusive in their praise about how it\u2019s helping all the athletes,\u201d Harlan said.<\/p>\n

The partnership with Adidas, Harlan believes, will also be especially beneficial with basketball.<\/p>\n

\u201cI also like (that) they\u2019re really, really popular in the basketball space, and I think that that\u2019s something that was really important to me, too,\u201d Harlan said.<\/p>\n

\u201cI really feel like what Adidas is doing for college basketball, they\u2019ve reinvented a lot of things. I think it\u2019s going to really help us in a lot of different ways.\u201d<\/p>\n

Huntsman Center renovation<\/h3>\n

Last week, Utah announced that it had begun a process to explore the possibility of a major renovation of the Jon M. Huntsman Center.<\/p>\n

The university has chosen Populous and VCBO Architecture, which will conduct a \u201ccomprehensive feasibility study\u201d exploring a range of options to modernize the 57-year-old arena.<\/p>\n

In a February board of trustees meeting, Harlan presented options for the Huntsman Center, including a \u201crenovation-plus\u201d plan, which could reduce the arena\u2019s capacity to around 9,000 seats from the current 15,000, according to a slide deck from the meeting.<\/p>\n

The renovated Huntsman Center could include more premium seating, which could increase revenue brought in from each event. The slide deck also listed non-Utah Athletics events that could be held at the venue, such as concerts, comedy shows, expos, conventions and more.<\/p>\n

Back in 2025, the university was exploring options for an entirely new basketball arena. Why renovate instead of relocating and building new? <\/p>\n

Harlan likes the \u201cbones\u201d of the building and its central place in the university\u2019s \u201cCollege Town Magic\u201d concept \u2014 a plan to transform Utah\u2019s current status as a commuter school into a university wherein a significant chunk of students live on campus.<\/p>\n

The university has greatly increased the amount of housing available to students in recent years, including constructing residential buildings for students directly east of the Huntsman Center.<\/p>\n

\u201cVCBO is a local Salt Lake architect who\u2019s done a lot of design work for us \u2014 baseball stadium, South end zone \u2014 combined with Populace, who\u2019s also been great,\u201d Harlan said.<\/p>\n

Engineers from the companies are currently going through the building and looking at the structure.<\/p>\n

\u201cSo far it looks like \u2014 it\u2019s really not surprising \u2014 incredibly sturdy and it\u2019s unbelievable how that thing is just there,” Harlan said. \u201cHow they built stuff a long time ago, I mean, it is absolutely stronger than we already thought. That\u2019s a good thing, which even reinforces more the opportunity to try to have some fun on the inside of it, so we\u2019re going through that process now. It\u2019s fun. The meetings, I think I got a five-hour one tomorrow to figure out what we\u2019re going to do, and I\u2019m excited about it.<\/p>\n

\u201cIt\u2019s a big priority of (university president Taylor Randall) and the board (of trustees). As you guys know, College Town Magic is going to happen and it\u2019s going to be unbelievable, and we just felt like having it there as the starting point and having some retail in it and all the fun we could have, there will be a lot of challenges ahead, but it will be a fun project.\u201d<\/p>\n

Read more Opinion: The competing worldviews of Zohran Mamdani and Donald Trump<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Utah Utes: AD Mark Harlan touched on a lot of topics in a meeting with the media at Wednesday\u2019s Big 12 media day.<\/p>\n","protected":false},"author":1,"featured_media":3473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"yoast_head":"\nUtah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more - American Movers Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanmovershub.com\/?p=3474\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more - American Movers Hub\" \/>\n<meta property=\"og:description\" content=\"Utah Utes: AD Mark Harlan touched on a lot of topics in a meeting with the media at Wednesday\u2019s Big 12 media day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanmovershub.com\/?p=3474\" \/>\n<meta property=\"og:site_name\" content=\"American Movers Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T06:39:12+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/#\\\/schema\\\/person\\\/b68c8483906c0d2987f271455f0177af\"},\"headline\":\"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more\",\"datePublished\":\"2026-07-09T06:39:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474\"},\"wordCount\":2086,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/americanmovershub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0227b031197821d24ae5a38b0e5dc5a7.avif\",\"articleSection\":[\"Sports\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474\",\"url\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474\",\"name\":\"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more - American Movers Hub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/americanmovershub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0227b031197821d24ae5a38b0e5dc5a7.avif\",\"datePublished\":\"2026-07-09T06:39:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/#\\\/schema\\\/person\\\/b68c8483906c0d2987f271455f0177af\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/americanmovershub.com\\\/?p=3474\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#primaryimage\",\"url\":\"https:\\\/\\\/americanmovershub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0227b031197821d24ae5a38b0e5dc5a7.avif\",\"contentUrl\":\"https:\\\/\\\/americanmovershub.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/0227b031197821d24ae5a38b0e5dc5a7.avif\",\"width\":630,\"height\":331},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/?p=3474#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/americanmovershub.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/#website\",\"url\":\"https:\\\/\\\/americanmovershub.com\\\/\",\"name\":\"American Movers Hub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/americanmovershub.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/americanmovershub.com\\\/#\\\/schema\\\/person\\\/b68c8483906c0d2987f271455f0177af\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/americanmovershub.com\"],\"url\":\"https:\\\/\\\/americanmovershub.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more - American Movers Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/americanmovershub.com\/?p=3474","og_locale":"en_US","og_type":"article","og_title":"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more - American Movers Hub","og_description":"Utah Utes: AD Mark Harlan touched on a lot of topics in a meeting with the media at Wednesday\u2019s Big 12 media day.","og_url":"https:\/\/americanmovershub.com\/?p=3474","og_site_name":"American Movers Hub","article_published_time":"2026-07-09T06:39:12+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/americanmovershub.com\/?p=3474#article","isPartOf":{"@id":"https:\/\/americanmovershub.com\/?p=3474"},"author":{"name":"admin","@id":"https:\/\/americanmovershub.com\/#\/schema\/person\/b68c8483906c0d2987f271455f0177af"},"headline":"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more","datePublished":"2026-07-09T06:39:12+00:00","mainEntityOfPage":{"@id":"https:\/\/americanmovershub.com\/?p=3474"},"wordCount":2086,"commentCount":0,"image":{"@id":"https:\/\/americanmovershub.com\/?p=3474#primaryimage"},"thumbnailUrl":"https:\/\/americanmovershub.com\/wp-content\/uploads\/2026\/07\/0227b031197821d24ae5a38b0e5dc5a7.avif","articleSection":["Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/americanmovershub.com\/?p=3474#respond"]}]},{"@type":"WebPage","@id":"https:\/\/americanmovershub.com\/?p=3474","url":"https:\/\/americanmovershub.com\/?p=3474","name":"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more - American Movers Hub","isPartOf":{"@id":"https:\/\/americanmovershub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/americanmovershub.com\/?p=3474#primaryimage"},"image":{"@id":"https:\/\/americanmovershub.com\/?p=3474#primaryimage"},"thumbnailUrl":"https:\/\/americanmovershub.com\/wp-content\/uploads\/2026\/07\/0227b031197821d24ae5a38b0e5dc5a7.avif","datePublished":"2026-07-09T06:39:12+00:00","author":{"@id":"https:\/\/americanmovershub.com\/#\/schema\/person\/b68c8483906c0d2987f271455f0177af"},"breadcrumb":{"@id":"https:\/\/americanmovershub.com\/?p=3474#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/americanmovershub.com\/?p=3474"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/americanmovershub.com\/?p=3474#primaryimage","url":"https:\/\/americanmovershub.com\/wp-content\/uploads\/2026\/07\/0227b031197821d24ae5a38b0e5dc5a7.avif","contentUrl":"https:\/\/americanmovershub.com\/wp-content\/uploads\/2026\/07\/0227b031197821d24ae5a38b0e5dc5a7.avif","width":630,"height":331},{"@type":"BreadcrumbList","@id":"https:\/\/americanmovershub.com\/?p=3474#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/americanmovershub.com\/"},{"@type":"ListItem","position":2,"name":"Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more"}]},{"@type":"WebSite","@id":"https:\/\/americanmovershub.com\/#website","url":"https:\/\/americanmovershub.com\/","name":"American Movers Hub","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/americanmovershub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/americanmovershub.com\/#\/schema\/person\/b68c8483906c0d2987f271455f0177af","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/americanmovershub.com"],"url":"https:\/\/americanmovershub.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/americanmovershub.com\/index.php?rest_route=\/wp\/v2\/posts\/3474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/americanmovershub.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/americanmovershub.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/americanmovershub.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/americanmovershub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3474"}],"version-history":[{"count":0,"href":"https:\/\/americanmovershub.com\/index.php?rest_route=\/wp\/v2\/posts\/3474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americanmovershub.com\/index.php?rest_route=\/wp\/v2\/media\/3473"}],"wp:attachment":[{"href":"https:\/\/americanmovershub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/americanmovershub.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/americanmovershub.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}