{"id":3914,"date":"2026-07-22T04:10:23","date_gmt":"2026-07-22T04:10:23","guid":{"rendered":"https:\/\/americanmovershub.com\/?p=3914"},"modified":"2026-07-22T04:10:23","modified_gmt":"2026-07-22T04:10:23","slug":"utah-made-wheels-help-power-tadej-pogacars-tour-de-france-dominance","status":"publish","type":"post","link":"https:\/\/americanmovershub.com\/?p=3914","title":{"rendered":"Utah-made wheels help power Tadej Poga\u010dar\u2019s Tour de France dominance"},"content":{"rendered":"<div>\n<div>\n<div>\n<div>KEY POINTS<\/div>\n<\/div>\n<div>\n<ul>\n<li>Utah-based ENVE Composites makes the wheels for four-time Tour de France champion Tadej Poga\u010dar.<\/li>\n<li>The company sponsors and supplies components for UEA Team Emirates, the world&#8217;s top cycling team.<\/li>\n<li>Poga\u010dar and other UAE riders provide feedback and make suggestions to develop the products.\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Tadej Poga\u010dar won the Tour de France in 2020 and 2021. After finishing second behind Jonas Vingegaard in 2022, the Slovenian bike racer felt his equipment had let him down.<\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=3912\">3 things became clear from John Marino\u2019s contract extension<\/a><\/p>\n<p>His team, UAE Team Emirates, decided to make a change, including the wheels on their bikes. Riders tested wheels of various brands in a wind tunnel, including and unbeknownst to a Utah manufacturer named ENVE Composites. ENVE wheels came out on top. <\/p>\n<p>UAE contacted the Ogden-based company \u2014 which was struggling at the time \u2014 to gauge its interest in becoming a team sponsor and wheel supplier. \u201cIt really landed in our lap,\u201d marketing director Neil Shirley during in an interview last week.<\/p>\n<p>It was a big moment for ENVE, which seized the opportunity.<\/p>\n<p>\u201cI gotta say that validated everything we were thinking about the company. Great product, great people, just a lousy business model. When they came to us with that, it just validated the whole thing. Like, wow, we really do have a great product,\u201d said CEO Mike Stimola.<\/p>\n<p>\u201cWrote a big check to them when we were losing money. So it was a big push to be able to do that. But they\u2019ve given us a lot of visibility.\u201d<\/p>\n<p>Poga\u010dar won the Tour de France in 2024 and 2025, and is on course to win his third in a row and fifth overall when he rolls into Paris wearing the yellow jersey this Sunday with the distinctive ENVE logo spinning around his Utah-made carbon fiber rims. Standing atop the podium again would solidify his place as the greatest road cyclist of his era and, perhaps, of all time. <\/p>\n<p>Having a high-profile athlete like the 27-year-old Poga\u010dar and his UAE team using its products, including handle bars for road bikes and extension bars for time trial bikes, has boosted ENVE\u2019s sales and elevated its profile internationally. A pair of wheels like the ones he rides run $3,750.<\/p>\n<p>\u201cFrom a marketing, a branding standpoint, we punch above our weight. I think people think ENVE\u2019s a lot bigger company than it was when we first started this journey. And it\u2019s only been compounded by a lot of the sports marketing that we\u2019ve done,\u201d Stimola said.<\/p>\n<p>ENVE and UAE signed a second three-year deal in 2025, and plan to maintain the partnership for as long as it\u2019s good for both.<\/p>\n<h3>Gaining an edge<\/h3>\n<p>ENVE \u2014 originally named Edge Components until it received a cease-and-desist letter from Europe \u2014 basically started in a garage about 20 years ago with a group of avid mountain bikers who had experience with composites. They wanted to make cycling products that didn\u2019t exist on the market, especially rim technology and material for mountain bikes.<\/p>\n<p>In 2016, the owners sold the company to Amer Sports, a multibillion-dollar corporation whose brands include Salomon, Arc\u2019teryx and Wilson. ENVE sales were flat for a decade and it started losing money as the pandemic wreaked havoc on the bicycle industry. Amer Sports considered closing it or selling it to companies that would have moved it outside Utah.<\/p>\n<p>Stimola became CEO in 2023 over what \u201cjust wasn\u2019t very well run as a business\u201d and put principles in place to stabilize the company.<\/p>\n<p>\u201cWe turned the business around. It\u2019s really a great business. The product\u2019s amazing. The employees are amazing. The brainpower in that building as it relates to carbon fiber composites is amazing,\u201d he said.<\/p>\n<p>In 2024, two wealthy Utah partners \u2014 one a cycling enthusiast \u2014 bought the company.<\/p>\n<p>\u201cSince then, we put together a business plan to grow the business aggressively, and they financially backed us to do that. We\u2019ve increased the size of the business this year by probably close to 4x from when they bought it. And we think we can double it again from where we are,\u201d Stimola said.<\/p>\n<p>ENVE expects to be a $100 million company in the next three to five years, he said. It employs 230 people \u2014 a 50% increase over the past two years \u2014 in a 80,000 square-foot custom-built manufacturing plant. Its sales in the U.S. and Europe are split 40% each, with the remainder in the Asia-Pacific area. In addition to wheels, it makes road and gravel bikes and will soon introduce a mountain bike.<\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=3910\">Both parties want a solution to the Iran war. Nobody seems to know how to end it<\/a><\/p>\n<h3>How carbon wheels go round and round<\/h3>\n<p>The company is one of very few carbon wheel manufacturers that keeps the entire process domestic. And every rim is handmade. ENVE makes about 40 different models.<\/p>\n<p>\u201cIt\u2019s a very labor-intensive, challenging product to make,\u201d said Shirley, a former pro bike racer who moved from California for his \u201cdream job.\u201d<\/p>\n<p>The wheel-making process doesn\u2019t start with carbon but with aluminum. The company machines all of its molds in-house. Sheets of unidirectional carbon fiber infused with resin are stored in a large freezer. The material is cut into precisely shaped pieces according to specs for a particular rim in a climate-controlled room.<\/p>\n<p>The real craftsmanship comes in the \u201clayup\u201d operation where highly-trained technicians layer the pieces into the aluminum mold. Once the layup is complete, the mold is closed and the rim is cured under heat and pressure. An inflatable bladder inside the rim cavity applies internal pressure to compress the carbon layers against the mold while heat activates and hardens the resin.<\/p>\n<p>The rim then undergoes finishing, quality control and testing. Spokes and ENVE decals are added along with a sticker with the name of the technician who made it before it\u2019s shipped.<\/p>\n<p>\u201cWith a bicycle, like the wheels that Tadej\u2019s riding, you want them super light, super aerodynamic, but also durable. So if he hits a rock or hits a big hole in the road going 40 miles an hour, it doesn\u2019t shatter,\u201d Shirley said.<\/p>\n<p>And when Poga\u010dar wins a stage of the Tour de France or the race itself, Shirley can congratulate the layup technician who made the wheels he rode.<\/p>\n<p>Bike riding is part of the culture at ENVE. Employees\u2019 bicycles are scattered throughout the building. There\u2019s a noon ride every day that Shirley, a king of the mountains winner at the now defunct Tour of Utah, calls a \u201chammerfest,\u201d meaning they pedal as fast as they can. <\/p>\n<p>Photos of Poga\u010dar and some of his race jerseys, including the iconic yellow jersey signifying the Tour de France leader, adorn the walls. One of his yellow bikes \u2014 the one he held over his head on the podium after winning the 2024 Tour \u2014 is prominently on display.<\/p>\n<div>\n<div>\n<div>\n<div><button><\/button><button><\/button><span>0:00<!-- --> \/ <!-- -->0:00<\/span><button><\/button><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>For pros and average Joes<\/h3>\n<p>Poga\u010dar is involved in the research and development that goes into improving the products, as are ENVE\u2019s engineers. Pro cyclists can detect the slightest difference in their bike setups.<\/p>\n<p>\u201cWe have a new prototype and we go test with him, take his feedback, and he\u2019s great to work with, very appreciative of what we do, trying to make him better,\u201d Shirley said. \u201cHe gives us honest feedback and we, if it\u2019s not right, we tweak on it until it is right . . . It\u2019s really important because without that feedback, the relationship isn\u2019t nearly as strong.\u201d<\/p>\n<p>Shirley said it\u2019s hard to put a number on what Poga\u010dar brings to the company.<\/p>\n<p>\u201cIt goes back to him being like, this is great, but what if we tried this? Or as athletes, they never get to a point where they\u2019re like, all right, I\u2019m fit enough, this is good. They\u2019re always aspiring for more and more. They push themselves so hard, and that\u2019s what they demand from us as an equipment provider,\u201d he said. \u201cAnd it\u2019s uncomfortable sometimes because it is really resource intensive, but it\u2019s what makes us our best when we\u2019re pushed like that and we\u2019re accountable. When the world\u2019s best \u2014 potentially all-time best \u2014 asks for something, it kind of makes you want to step up.\u201d<\/p>\n<p>Because the company makes everything at its facility, it can design components in small quantities to meet pro riders\u2019 needs.<\/p>\n<p>But ENVE doesn\u2019t make products specially for the team. The rims it supplies to UAE are the same one it sells to the recreational cyclist, though the team gets them before they hit the market.<\/p>\n<p>\u201cSo there is no difference between what Tadej Poga\u010dar is riding on for the UAE and what I might ride on the weekend,\u201d Stimola said. \u201cBig disparity in riders, but it\u2019s the same exact product.\u201d<\/p>\n<p>Read more <a href=\"https:\/\/americanmovershub.com\/?p=3908\">Lebanon\u2019s president meets with Trump as fighting between Hezbollah, Israel continues<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who is Tadej Poga\u010dar? What brand of wheel Tadej Poga\u010dar ride? How many times has Tadej Poga\u010dar won Tour de France? What does Enve Composites make?<\/p>\n","protected":false},"author":1,"featured_media":3913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utah-made wheels help power Tadej Poga\u010dar\u2019s Tour de France dominance - American Movers Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanmovershub.com\/?p=3914\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utah-made wheels help power Tadej Poga\u010dar\u2019s Tour de France dominance - American Movers Hub\" \/>\n<meta property=\"og:description\" content=\"Who is Tadej Poga\u010dar? 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